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Your season always starts at DICK'S Sporting Goods in Florence, AL. Stop in for the widest selection of premium sports equipment, apparel and footwear from industry-leading brands. DICK'S has everything your team needs to rule the court, the diamond and the gridiron alike. Ramp up your fitness routine with the latest apparel and workout gear and take on William Bankhead National Forest with a wide selection of hiking, biking and camping equipment. Our golf experts are here to help you lower your handicap and find your perfect golf bag for the greens. Root on the Atlanta Hawks and Atlanta Braves with jerseys, tailgating gear and fan merchandise. The DICK'S Sporting Goods in Florence, AL carries team sports gear and equipment for every sports season.